Riya Holidays: Travel Ideas for Every Journey

The Riya Holidays campaign presented travel as a mix of discovery, leisure, business and carefully planned experiences.

Riya Travel and Tours was a long-term retainer client of Firefly. We handled its communication needs throughout the year across campaigns, advertising and other brand material.

Riya Holidays was a brand under Riya Travel and Tours. It focused on holiday packages across India and international locations. The brand also offered travel support for meetings, incentives, conferences and corporate events.

This series of print advertisements was created for travel magazines. Each ad used a strong central idea, supported by destination images and direct headlines. The campaign covered different sides of travel, from popular landmarks and relaxed holidays to business events and personal discovery.

A consistent red and white system connected the campaign across changing themes. Clear layouts, large images and simple messages helped the advertisements remain easy to notice and recall.

Together, the work built Riya Holidays as an experienced travel partner with solutions for both individual and corporate travellers.

Client

Riya Travel and Tours, Riya Holidays

Category

Advertising Campaign, Print Communication, Retainer Brand Communication