Mediheal: Hope Alongside Clinical Care
The Mediheal identity brings hospital care and fertility services together within a warm, human and hopeful visual system.
Firefly designed the logo and stationery for Mediheal Hospital and Fertility Centre in Eldoret, Kenya. The identity needed to represent medical care while giving fertility services a more sensitive and reassuring presence.
The central symbol brings together a protective human form, a smaller figure and leaf-like shapes. These elements suggest care, parenthood, growth and new life. The flowing white lines add movement and connect the different forms.
A circular structure holds the symbol and hospital name together. It suggests continuity, protection and complete care. The logo remains distinct without relying on common medical crosses or clinical symbols.
Teal brings trust, calm and stability. Lime green adds freshness, energy and hope. Together, the colours make the identity feel professional without becoming cold.
The business card uses generous white space to give the logo importance. A strong teal panel carries the name and contact details, creating a clear link across both sides. The same system can extend across hospital signs, staff material and patient communication.
All work